Đề tài Responsible tourism policy and planning for tourism authoritie

Nội dung text: Đề tài Responsible tourism policy and planning for tourism authoritie

1. The total economic value of tourism to Vietnam in 2013 US$3.7bn US$6.2bn in capital investment in direct GDP or 8.3% of total or 4.5% of total 1,831,300 US$5.9bn visitor exports DIRECT JOBS or 4.6% of total or 3.8% of total Source: World Travel & Tourism Council 2013, Travel & Tourism Economic Impact 2013: Vietnam , WTTC, UK Picture source: Pixabay, www.pixabay.com
2. Tourism is driving investment in Vietnam “Hue invests 9 billion VND in restoring traditional trade villages ” (09/10/13) “Vingroup builds major ecotourism hub in Binh Dinh” (19/09/13) “Australia helps protect Ba Be National Park ” (16/09/11) “POLAND HELPS PRESERVE HUE’S “PHU YEN LICENSES KING TU DUC TOMB” (12/08/13) TWO TOURISM PROJECTS ” (07/09/11) “HA GIANG INVESTS VND 66 BILLION IN RESTORING DONG VAN “VND47 billion to ANCIENT QUARTER ” (03/10/13) upgrade dock station on Titov island” (24/07/13) Picture source: Pixabay, www.pixabay.com
3. Tourism is also contributing to the protection of natural & cultural heritage in Vietnam
4. Compromising sustainability compromises tourism’s competitiveness ? Picture source: Pixabay, www.pixabay.com
5. Some reasons why sustainable tourism has been hard to achieve 1/2 Lack of commitment Limited sustainable development frameworks Limited awareness Insufficient rural planning Misconceptions about value of investment Inadequate control and foreign exchange mechanisms in sustainability Tourism in the wrong Economic growth place and reason prioritised Limited funds for Limited local maintenance community influence Picture source: Pixabay, www.pixabay.com
6. The evolution from sustainable tourism 1. BE ACCOUNTABLE SOCIAL ECONOMIC SUSTAINABLE TOURISM 2. HAVE ENVIRONMENT CAPACITY
7. The benefits for governments in adopting a responsible tourism approach Creates viable, long-term economic benefits for all More attractive destinations Responds to market demand Better use of natural and cultural resources Picture source: Pixabay, www.pixabay.com
8. 7 key areas where governments can foster responsible tourism Co-ordinating Providing sector activities to leadership in enable responsible responsible tourism tourism Building capacity in 1 Setting 6 responsible responsible tourism tourism 3 standards 4 Promoting Implementing responsible Managing natural responsible tourism and cultural tourism activities resources legislation 7 2 responsibly 5
9. Tourism hot spots / benefits not reaching poor Picture source:
10. Cultural commodification and loss of authenticity is that dance really traditional? water puppets are now souvenirs but do the tourists understand the cultural significance? Picture sources: www.pixabay.com
11. Pollution affects important ecological processes and human health Picture sources:
12. The old days of tourism planning – localised, site specific MARKET Transport HOTEL Promotion Site selection GOVERNMENT Apply site planning, landscaping, & engineering design standards
13. The role and importance of tourism planning in responsible tourism development Beneficiaries Location Types Timing TOURISM PLANNING Form
14. Why traditional tourism plans often fail Lack of strategic Poor linking of Ineffective top- Lack of flexibility thinking and formulation and down planning vision implementation The logical and rational Logical and rational plans Only involving planning Traditional planning plans are often too often lack leadership officials or outside often fails to link plan rigorous and unable to vision in formulation planning experts may formulation to the adapt to changing processes not represent the needs outcomes to ensure conditions of all stakeholders accountability and measure success
15. Integrating sustainability into tourism plans NATIONAL BACKGROUND PRINCIPAL IMPLEMENTATION ANALYSIS ELEMENTS REQUIREMENTS Principal Infrastructure Financing organisations REGIONAL Legislative Facilities and Marketing framework services Stakeholder roles & Attractions Human functions resources DESTINATION Market environment TOURISM PLANS
16. Planning for sustainability in tourism infrastructure TOURISM INFRASTRUCTURE A. Transport B. Utilities C. Waste management D. Recreation & entertainment E. Health & safety
17. Sustainability issues to consider in planning tourism transport Tourism volume vs Destruction of destination carrying natural areas in capacity infrastructure construction and operation Creation of new adverse social quality Others? of life impacts Picture source: Pixabay, www.pixabay.com
18. Sustainability issues to consider in planning tourism utilities Overuse of water to maintain high High water use by visitation sites holiday-makers Others? Environmental Adequate and impacts from continuous supply of construction & safe drinking water and operation electricity Picture source: Pixabay, www.pixabay.com
19. Sustainability issues to consider in planning tourism waste management Impact of water Impact of poor waste and land pollution storage, collection, on visitor treatment, and disposal satisfaction on human and ecosystem health Ability of waste management facilities to deal with additional Others? tourism related waste Picture source: Pixabay, www.pixabay.com
20. Sustainability issues to consider in planning recreation and entertainment facilities Social disturbance from traffic, noise, crowding Others? and anti-sociable behaviour Creation of new social problems from local Impact of large- participation in scale facilities on new recreational the local activities environment Picture source: Pixabay, www.pixabay.com
21. Sustainability issues to consider in planning health & safety services Ability of local services to handle demand from Impact of social additional visitors services taxes on local community’s standard of living Impacts of mass tourism on accessibility of Others? services to locals Picture source: Pixabay, www.pixabay.com
22. A. Key principles for accommodation planning Ensuring suitable Understand existing accommodation offer development Understand projected demand needs
23. B. Key principles for F&B services planning Encouraging sector Promoting supply of development Determining a range of F&B through incentives suitable locations outlets and supporting services Enforcing standards of Promoting design hygiene, service and parameters quality
24. C. Key principles for shopping facilities planning Improving shopping Promoting off- Establishing attractiveness and season activities to premises for locally- encouraging support retailers produced goods diversity Regulating to protect Linking tourism authentic locally- nodes via shopping made goods “corridors”
25. D. Principles for travel and tour services planning Ensuring accessible Ensuring tourist Fostering training and information services implementation of certification for tour are suitably located codes of conduct guides Ensuring tour operators are licenced Supporting local and meet required guides standards
26. Planning for sustainability in tourist attractions TOURIST ATTRACTIONS A. Natural attractions B. Cultural attractions C. Special events & activities
27. Sustainability issues to consider in planning natural tourism attractions Impacts of activities and infrastructure on ecosystems Limited resources for conservation and visitor safety Limited understanding of biodiversity and landscapes Others? Picture source: Pixabay, www.pixabay.com
28. Sustainability issues to consider in planning cultural tourism attractions Limited resources to understand function of local culture Eroding of traditions and anti-social behaviour Others? Limited resources to protect cultural heritage sites Cultural conflict Commodification of culture and loss of authenticity Picture source: Pixabay, www.pixabay.com
29. Sustainability issues to consider in planning tourism activities & events Safety and security for all Noise, traffic, waste and pollution Strain on local infrastructure and Undesirable or anti- facilities social behaviour Others? Picture source: Pixabay, www.pixabay.com
30. A. Key principles for financing of tourism plans Aggressive pursuit Offering a range of of foreign aid incentives opportunities Supporting Fostering foreign domestic private investment investment
31. B. Key principles for tourism marketing planning Current market Planning is both situation is strategic and tactical understood Tourism promotion is designed for target markets
32. C. Key principles for tourism human resources planning Meets needs of small business, self- Understanding of employed, and existing situation government Strategy for forecast Policies on tourism future skilled employment and workforce tourism education & requirements training
33. The need to ensure tourism planning is participatory • Recognise the concerns and goals of all Industry operators Government departments • Engage stakeholders based on interest, and associations skills and expertise Visitors • Understand and communicate all values of tourism Community • Develop a shared understanding and Investors / developers vision for tourism Land owners • Identify clear roles and responsibilities for all Industry associations Tourism-related • Implement a structure for good organisations governance Community development & environmental organisations
34. Tourism impact appraisals are a key requirement in ensuring sustainable tourism development Impact Understanding of Supportive evidence impacts of tourism about why particular appraisals in development projects are approved proposals tourism Potential alternative Mechanism to foster development options coordination among provide with different ranges stakeholders of impacts decision Suggestions for Mechanism to enhance avoiding or reducing public participation in makers damage and other decision-making with: impacts processes
35. Appraising economic impacts of tourism development Objective: Evaluation: Determine the cost or benefit to the • Evaluate economic benefits relating economic well-being of a community to travel activity, expenditures, as a result of tourism activities or employment, business earnings, development in terms of employment, profits, and tax revenue. income and wealth • Evaluate economic costs based on measuring the current situation and Data sources: the additional costs that will occur as Direct observation, surveys of tourist a result of the planned tourism purchases and expenditure, estimates development, or alternatively, the of expenditure based on business cost of not making any change receipts or sample surveys of travellers and tourists
36. Appraising environmental impacts of tourism development Objective: Evaluation: Evaluate the potential impact to the • Analyse predicted effects on the environment and its ecosystems from environment as a result of a planned tourism development and activity with tourism project specific mention to the nature, scale • Analyse the degree of impact and and likely consequences of any change environmental disturbance • Identify the significance of the changes and impacts Data sources: • Identify ways in which the impacts Existing environmental surveys and could be mitigated, ameliorated, or statistics, reports, plans and strategies, controlled observation, minutes of key stakeholder meetings, focus groups sessions, interviews
37. Appraising social impacts of tourism development Objective: Evaluation: Examine the impact on social, cultural • Conduct a baseline profile to and political systems that may be understand the current impacts of the activity being examined and identify attributed to the impact of tourism the groups and communities associated with the activity Data sources: • Assess direct impacts of change felt by individuals, groups and firms, the level City / province / district council and nature of potential impacts of the statistics, reports, plans and activity, and the range of potential strategies, local surveys undertaken, impacts of the proposed changes existing literature, observation, • Assess indirect impacts of a change at minutes from public meetings, the broader level as a result of the impacts felt by those individuals, workshop results, focus groups groups and firms directly associated sessions, telephone hotlines, with the change by using regional interviews profiling, surveys and /or modelling
38. RESPONSIBLE TOURISM POLICY & PLANNING FOR TOURISM AUTHORITIES TOPIC 5. IDENTIFYING POLICY AREAS TO CREATE AN ENABLING ENVIRONMENT FOR RESPONSIBLE TOURISM Picture source: Pixabay, www.pixabay.com
39. Meeting Policy Area 1: Economic viability Understand the market Deliver visitor satisfaction ECONOMIC Maintain good trading conditions VIABILITY Maintain and project attractive destinations Support business PRACTICES TO MEET THE POLICY
40. Meeting Policy Area 3: Employment quality Increase employment opportunities Ensure and enforce labour regulations EMPLOYMENT QUALITY Provide skills training and career advancement Ensure wellbeing of workers who lose their jobs PRACTICES TO MEET THE POLICY
41. Meeting Policy Area 5: Biological diversity Work with protected areas Promote ecotourism Use tourism to encourage sustainable land management BIOLOGICAL Work with private parks and reserves DIVERSITY Minimise damage to natural heritage from tourism Raise visitor awareness of biodiversity Raise support for conservation PRACTICES TO MEET THE POLICY
42. Meeting Policy Area 7: Environmental purity Promote the use of more sustainable transport Reduce the use of environmentally damaging chemicals ENVIRONMENTAL Avoid discharge of sewage to the seas and rivers / lakes PURITY Minimise waste and disposing with care Influence the development of new tourism facilities PRACTICES TO MEET THE POLICY
43. Meeting Policy Area 9: Visitor fulfilment Provide safe and satisfying experiences for all visitors Provide holiday opportunities for disadvantaged VISITOR FULFILMENT Maintain a duty of care to visitors Monitor and address visitor satisfaction PRACTICES TO MEET THE POLICY
44. Meeting Policy Area 11: Cultural richness Ensure effective management and conservation of heritage sites CULTURAL RICHNESS Work with communities on sensitive presentation and promotion of culture and traditions PRACTICES TO MEET THE POLICY
45. The draft Vietnam Responsible Tourism Policy framework DYNAMIC & EFFICIENT COMPETITIVENESS & SUSTAINABILITY RESPONSIBLE TOURISM SOCIO-ECONOMIC DEVELOPMENT KNOWLEDGE & UNDERSTANDING HUMAN CAPITAL & RESOURCES NATURAL & CULTURAL RESOURCES
46. 2. Competitiveness with sustainability Action Areas Key Issues 2.1 Promoting • Negative competition leads to lower quality of services Good Business • Unfair treatment of tourists by businesses Practices 2.2 Enhancing • Lack of variety and distinctive products and services Product • Improve quality of products and services Development • More local products that add distinction and local benefits 2.3 Strategic • VN brand better supported and taken up by the sector Marketing and • Higher yielding markets that create more economic impact Promotion • VN is currently viewed as a “one time visit destination” • Lack of funding for effective marketing 2.4 Support to • Fair treatment of tourists at destinations Positive Visitor • Ensure the safety of tourists at destinations Experiences
47. 4. Expanding knowledge and understanding Action Areas Key Issues 4.1 Public • Lack strong government commitment for Tourism Sector • Higher yielding-lower impact tourism not recognized (national/ provincial/ • Lack of recognition of the importance of sustainable tourism local) • Stakeholder engagement to achieve effective sector functioning • Lack of understanding for the RT approach to planning 4.2 Business • Lack of awareness on responsible businesses practices/operations Sector • Importance of quality over quantity not fully realized (manageme nt / staff) • Low capacity in managing tourist & local community interaction 4.3 Visitors • Tourists behaving inappropriately at tourist sites and Hosts • Lack of information about local communities and customs • Improving treatment of tourist at the community level • Host communities not always happy with tourism 4.4 General • Low awareness on the importance of tourism Population
48. 6. Conservation and enhancement of resources Action Areas Key Issues 6.1 Cross- • Overcrowding at sites cutting • Destruction of resources by tourists / business practices Issues • Commercialization leading to degradation of resources • Negative impacts from other economic sectors • Weak cooperation amongst local stakeholders at tourism sites • Weak policy support for the conservation of cultural and environmental resources in tourism policies and planning 6.2 Natural • Businesses operating in environmentally unsustainable ways Resources • Low awareness and policies, strategies related to climate change and the impacts on, and from, the tourism sector 6.3 Cultural • Conflicting interests between agencies responsible for Resources heritage conservation and tourism development/promotion
49. Using indicators and monitoring to support responsible tourism policies • Set sustainable tourism objectives • Establish a baseline • Set targets for policies and actions to achieve objectives • Incorporate assessment and evaluation of implemented actions • Make provisions for continuous improvement Picture source: Pixabay, www.pixabay.com
50. Using national tourism laws to support responsible tourism policies • Set out the responsibilities of governments and their agencies towards tourism • Sustainable tourism principles should be incorporated into the preamble and the wording of articles to ensure harmony Picture source: Pixabay, www.pixabay.com
51. Using land use planning & development controls to support responsible tourism policies • Influence the type and location of tourism development and activities • Can prioritise areas and sites for conservation for tourism activities • Can ensure sustainable land use Picture source: Pixabay, www.pixabay.com
52. Using taxes and charges to support responsible tourism policies • Business tax and tourist tax can help affect businesses and consumer behaviour • Charges can help control visitor numbers • Revenue raised can be used for management, conservation, or support local community development projects etc Picture source: Pixabay, www.pixabay.com
53. Using voluntary mechanisms to support responsible tourism policies • Non-legally binding codes of conduct and guidelines for visitors and enterprises • Help establish expectations or requirements of behaviour • Certification schemes can also be promoted to help improve quality standards Picture source: Pixabay, www.pixabay.com
54. Xin trân tr ọng cảm ơn! Thank you!