Đề tài Community action in responsible tourism

Nội dung text: Đề tài Community action in responsible tourism

1. Unit outline Objectives Topics By the end of the unit participants will be able to: 1. Developing responsible • Describe how to develop responsible tourism products that tourism products that are economically viable are economically viable • Identify methods to safeguard the local community and 2. Safeguarding the local environment from negative tourism impacts community & • Explain the importance of community, government and environment private sector participation and support in tourism 3. Promoting participation • Identify opportunities to help create a skilled local tourism and support in tourism workforce 4. Developing a skilled local • Describe how to monitor and evaluate environmental and tourism workforce social impacts of tourism on the community, environment 5. Community based and economy sustainability impacts monitoring & evaluation
2. What are economically viable responsible tourism products? Economically viable RT products are tourism goods and services that are: Conserve and promote the Satisfy visitor needs and Marketable and profitabe local culture and wants environment
3. 4 key requirements for economically viable RT products 1. Ensure available market 2. Available resources of 3. Products are matched to demand sufficient quality exist markets 4. Products meet government laws & regulations
4. Assessing market demand through market research 1. Ensure available market demand • Market research can help understand: 1. The size of the market: How many people? 2. The nature or characteristics of the market: Who is doing what? 3. The value of the market: How much are they spending?
5. Practical ways to conduct market research 1. Ensure available market demand Discussions Observation In-depth research
6. Measuring viability through product assessment 2. Available resources of sufficient quality exist Undertaking a Identify available Determine the and accessible product product quality or tourism products condition for assessment will (potential or business success help: existing)
7. Conducting a product assessment to determine the condition of a resource 2. Available resources of sufficient quality exist Product assessments help determine the condition or quality of a resource by quantifying: • Uniqueness & authenticity • Supportive conditions • Accessibility • Market attractiveness • Infrastructure • Sustainability
8. 3. Ensuring products are matched to markets 3. Products are matched to markets Tourist satisfaction depends on the ability of the supplier to satisfy customer needs at the right time with the right products ; in other words, to match the supply of tourism products with the demand for those products
9. The 3 key steps in matching products and markets 3. Products are matched to markets STEP 1 STEP 2 STEP 3 •Examine market segment •Categorise viable products •Compare market segment characteristics characteristics to viable products and link
10. 4. Ensuring products meet government laws & regulations 4. Products meet government laws & regulations It is important to ensure products meet government laws and regulations to avoid potential conflicts or restrictions and to gain the support of government to better ensure success .
11. Government plans may also affect success 4. Products meet government laws & regulations Tourism master Development Conservation plans plans Plans Coastal Land use plans management plans
12. Potential negative social impacts of poorly planned & managed tourism Social tension resulting from Exacerbation of existing social Commodification of cultures shifts in domestic arrangements inequalities and creation of new and traditions and gender roles ones Cultural conflict Loss of traditional values & skills
13. Potential negative economic impacts of poorly planned & managed tourism Inadequate sharing of Tension from wage and Increased economic tourism benefits income disparities dependency on one sector Inflated land and housing Economic leakage prices, and living costs
14. Strategies to minimise negative tourism impacts Policies & Economic, financial Awareness raising Marketing and strategies & market and capacity communication instruments building Employment
15. Use economic, financial & market instruments to minimise negative impacts Incentives for implementing Sustainable tourism responsible tourism certification initiatives Voluntary environmental Fees or charges to regulate reporting, guidelines / tourism flows codes of conduct
16. Use marketing & communication to minimise negative impacts of tourism Incorporate sustainability Inform visitors about your messages into sustainability issues and interpretation of natural & initiatives cultural heritage values Governments highlight sustainable tourism ventures and destinations in marketing efforts
17. Tourist codes of conduct Are voluntary principles and practices that tourism host communities develop and request tourists to follow in order to limit the negative impacts of tourism activities and enhance the positive impacts
18. A tourist code of conduct in Luang Prabang, Laos
19. UNIT 13. COMMUNITY ACTION IN RESPONSIBLE TOURISM TOPIC 3: PROMOTING PARTICIPATION AND SUPPORT IN TOURISM
20. Areas of community participation in tourism Benefit sharing Tourism Providing operation and labour management Planning and Voluntary business work development Areas of Leasing of Feasibility land/ buildings studies community / sites for a participation venture
21. Involvement of 3 key stakeholder groups required for good community based tourism 1. Working with 2. Working with 3. Working with the community the private sector the government
22. Implementing community management organisations Form: Related board operating informally Commune stakeholders Head / vice head of village Security Non profit Voluntary contributions Service Act at the local level providers (homestay, local Are service-oriented guide etc) Women’s union and others
23. Example: Cham Island Community Tourism Groups (CTGs) Quang Nam Department Culture Sport & Tourism CTG Chair Hoi An District Government V.Chair 1 V.Chair 2 Tan Hiep People’s Committee Members Bai Lang Tourism Management Bai Huong Tourism Board Management Board Transport Accom. CTG Shops / Transport Accom. CTG Tours CTG Souvenirs CTG CTG CTG Represent 3 villages Represent 1 village
24. Working in co-operatives to deliver tourism services • A type of economic organisation established to conduct business activities • Have own assets financed by their sources of working capital contributed by their members • Have charter and working regulations, a brand name and logo • Financially self-sufficient
25. Working with the private sector through partnerships Tour operators & travel agencies Other service providers Accommodation providers
26. Forms and benefits of partnering with the private sector Local infrastructure support Facilities and equipment support
27. Work with the government throughout the process Planning Development Operation •Commune PPC (admin) •Social policy bank / Bank for Agriculture & Rural •Multi-Department Taskforce (police, tax, tourism) •District PPC (licencing) Development (loans and investment) •Commune Security •District Culture and Information Department / TIC •Commune PPC (construction standards) •TIC (marketing support) (market advice) •Police office (safety and security) •Social policy bank / Bank for Agriculture & Rural •Social policy bank / Bank for Agriculture & Rural •Community Management Board Development (loan repayment) Development (loans and investment •More? •Community Management Board opportunities) •More? •Community Management Board •More?
28. Importance of skills training • Tourism is a highly competitive industry • Sustainable businesses require staff who have good understanding of how to do their job efficiently, effectively and to an industry accepted standard • As a result customer satisfaction will be met and repeat visitation and positive word of mouth promotion will result thereby further business
29. Conducting a skills gap analysis SKILLS AVAILABLE SKILLS GAP JOB SKILLS REQUIRED Skills training required to fill the gap
30. Where to find training opportunities to fill skill gaps Existing skilled NGOs Volunteer workers organisations Tour operators Formal education and training providers
31. Importance of monitoring & evaluating tourism impacts Ensures positive impacts are maximised and negative impacts are Maintains quality standards Ensures product suited to market minimised
32. Step 1. Plan to monitor Gaining the support from the community and being well organised is critical to the success of a tourism Gain support Set objectives impacts monitoring plan Resolve practical issues
33. Step 3. Develop indicators • Indicators are the tools used to monitor change • Indicators may be social, economic or environmental • Indicators can be developed Review existing Brainstorm new from key issues (existing or indicators indicators potential) • E.g. if a key issue is “Incidence of social disturbance”, then the indicator could be “No. of reported complaints about tourists to the authorities Select most practical per month” & relevant indicators
34. Examples of common social indicators Women in tourism Incidence of negative Tourism training workforce (e.g. tourism related course participation number, income level, incidents reported to roles) authorities Level of formal Number of cultural Level of protection of complaints to events cultural heritage sites authorities about tourism enterprises
35. Step 4. Collect data Identify data sources Design data collection methods •Financial records •Surveys •Visitation records •Questionnaires •Surveys Design simple database for results •Indicator description •Indicator survey location •Indicator value
36. Step 5. Evaluate results • Benchmarks are Establish benchmarks quantifiable levels or targets of acceptable change for a chosen indicator • Benchmarks may already be available (e.g. national or international industry averages) Identify thresholds of change • Thresholds of change are the point at which an indicator exceeds a set benchmark and may cause damage
37. Step 6. Planning the response Identify poor Research possible Decide on a Draw up action performing areas causes response plan •Which areas are the •What might be the •What can be done to •How will we most problematic? reason for their poor improve the implement actions performance? situation? for improvement?
38. Step 7. Communicate results • Indicator results need to Design communication methods be communicated to stakeholders because: – It allows the community to learn from past experiences and to improve their tourism products. – It helps ensure that Publish results tourism generates benefits for the poor. • Forms of communication will change according to the intended audience
39. Step 9. Implement actions • Finally, instigate management responses according to the plan of Take action action!